In 2018 JF Lazartigue -an all vegan and natural beauty and hair product brand- and Desdoigts et Associés started working together on the redesign of the hair product brand. New owner, new goals, new identity but same values and quality.
Lazartigue offers vegan, botanical, and eco-friendly products. This being said, our main goal was to represent this trough the logo, packaging and of course, communication (posters, stands, social media, etc...) We used plants as our main graphic and visual object, whether it was an abstract one or a photo.
My participation in this project was as a junior art director, working alongside the art director re-designing the visual identity as well as the packaging.