The space is Virgin(Galactic) territory
The main purpose of this brand redesign was to update the brand from its futuristic and visionary but old identity. A campaign was also created, 'The space is Virgin territory' wants to open the doors of the Virgin Galactic spaceport to make information and experiences accessible to the public through VR, AR, simulators, talk, etc.
In the near future, Virgin Galactic will be sending 'regular' people to space for a small price, €250 000. This will have global and environmental repercussions as well as benefits for all of us, and even if only 10% of the global population will be able to take these flights, we are all going to be involved in some way or another.
Being this one of the main reasons why the "Space is Virgin territory" campaign was created. To open doors for all of those who are curious about espace exploration, what it means for humanity and the planet. The event would take place at their spaceport in New Mexico, by opening their doors people could also get to see the spaceships, talk to pilots, experience what it's like going to space through VR experiences, and others.