The space is Virgin(Galactic) territory
The goal for this rebranding was to give the brand a fresh and contemporary look that would resonate with modern audiences, and with it came the campaign “Space is Virgin territory”. This campaign aimed to open the doors of the Virgin Galactic spaceport, making information and experiences easily accessible to the public through a range of immersive technologies such as virtual reality (VR), augmented reality (AR), simulators, interactive talks, and more.
art direction and branding 2019
New visual identity
New look, same dream communication
Space is Virgin(Galactic) territory
In the near future, Virgin Galactic will be sending turists into space for a small price of €450 000. This will have global and environmental repercussions as well as benefits for all of us, and even if only 10% of the global population will be able to take these flights, we are all going to be involved in some way or another.
Being this one of the main reasons why the "Space is Virgin territory" campaign was created. To open doors for all of those who are curious about espace exploration, what it means for humanity and the planet. The event would take place at their spaceport, in New Mexico, by opening their doors people could also get to see the spaceships, talk to pilots, experience what it's like going to space through VR experiences, and others.