larissa ayón

VIRGIN GALAcTIC
– THE SPACE IS VIRGIN TERRITORY

Rebranding project with campaign strategy…
The goal for this rebranding was to give the brand a fresh and contemporary look that would resonate with modern audiences, and with it came the campaign “Space is Virgin territory”. This campaign aimed to open the doors of the Virgin Galactic spaceport, making information and experiences easily accessible to the public through a range of immersive technologies such as virtual reality (VR), augmented reality (AR), simulators, interactive talks, and more.

Virgin Galactic's upcoming initiative, offering space tourism at €450,000, will have global implications and environmental considerations. Despite the limited accessibility, the "Space is Virgin territory" campaign aims to engage the curious and highlight the significance of space exploration for humanity and the planet.

The event at their New Mexico spaceport will provide a unique opportunity for people to explore spaceships, converse with pilots, and experience virtual space journeys, fostering a broader understanding of space exploration.

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larissaayon2023

LAUS AwARDS
2017

Identity design for the ADG Laus Awards 2017 presentation night…

an important celebration of graphic design and visual communication, that takes place in the Contemporary Art Museum of Barcelona. Since 1964, these awards, have remained a highlight of the year, recognizing and honoring outstanding contributions to the field. Made while at crowd studio.

The goal was to make the award itself the center of the graphic identity, which became a series of mesmerizing 3D animations beautifully created by Wang & Söderström. Videos and posters were created to present every category with its own distinct personality, as well as to promote the awards throughout the city of BCN.

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larissaayon2023