Client: Vitavalia
Year: 2024
Freelance project
My role: art direction, brand identity and packaging design
The need
Logo and brand identity for a premium all natural food supplement brand for seniors (55-70 year old). Vitavalia means vitality and life and this needed to be shown on the branding.
The solution
Since this is an all natural brand focusing on natural vitamins, plants, and minerals— I created a brand identity that reflected vitality and nature, using a green color palette and organic motifs to evoke freshness and rejuvenation.
The design is minimal and accessible, with clear typography to suit the target audience. The brand aims to bring nature closer to everyday life, restoring health and energy to its clients while maintaining an elegant, user-friendly aesthetic.
— The organic motifs were created with AI.
Skills
Art Direction
Branding & Identity
Packaging
AI
Client: Vitavalia
Year: 2024
Freelance project
My role: art direction, brand identity and packaging design
The need
Logo and brand identity for a premium all natural food supplement brand for seniors (55-70 year old). Vitavalia means vitality and life and this needed to be shown on the branding.
The solution
Since this is an all natural brand focusing on natural vitamins, plants, and minerals— I created a brand identity that reflected vitality and nature, using a green color palette and organic motifs to evoke freshness and rejuvenation.
The design is minimal and accessible, with clear typography to suit the target audience. The brand aims to bring nature closer to everyday life, restoring health and energy to its clients while maintaining an elegant, user-friendly aesthetic.
— The organic motifs were created with AI.
Skills
Art Direction
Branding & Identity
Packaging
AI