Client: ESKA
Year: 2019-2020
Made at: Desdoigts et Associés
Website: eska.com
My role: art direction and moodboard
The need
ESKA’s old website had three main issues: confusing navigation, difficulty communicating their services and products, and a missed opportunity to build client loyalty. Also, the presentation of their offerings wasn’t visually appealing to clients.
The solution
We developed a new photography art direction that highlighted ESKA's beautifully crafted and sustainable packaging. The revamped website greatly improved navigation, making it user-friendly and visually engaging, creating a seamless experience for clients. To create deeper connections, we added an inspiration/blog page, sharing collaborations and showcasing their expertise in a more approachable way.
Skills
Art Direction
Client: ESKA
Year: 2019-2020
Made at: Desdoigts et Associés
Website: eska.com
My role: art direction and moodboard
The need
ESKA’s old website had three main issues: confusing navigation, difficulty communicating their services and products, and a missed opportunity to build client loyalty. Also, the presentation of their offerings wasn’t visually appealing to clients.
The solution
We developed a new photography art direction that highlighted ESKA's beautifully crafted and sustainable packaging. The revamped website greatly improved navigation, making it user-friendly and visually engaging, creating a seamless experience for clients. To create deeper connections, we added an inspiration/blog page, sharing collaborations and showcasing their expertise in a more approachable way.
Skills
Art Direction