#TrueConnections Campaign
Client: Durex
Year: 2024
Freelance collaboration
My role: art direction, branding, and digital strategy
The challenge
Durex USA sought a new way to engage with Gen Z during their 2024 brand reposition. The brief called for a social-first campaign targeting 18-25 year-olds, encouraging emotional connections and meaningful engagement. The task was to create a social-first campaign.
The solution
Collaborating with a great team at an agency in South-Carolina (under NDA), I helped develop #TrueConnections with Durex. Drawing from insights into Gen Z’s values—authenticity, inclusivity, and emotional awareness— I proposed a campaign that emphasized real conversations about identity, relationships, and personal empowerment. Key elements included:
- Interactive Content Series: Q&A sessions, myth-busting videos, influencer collaborations, and engaging social media challenges.
- Educational and Relatable Messaging: Designed to resonate with Gen Z’s appetite for honest, inclusive, and visually engaging content.
- Expanded Campaign Elements: Virtual lounges with experts, newsletters, and eye-catching OOH
activations at college campuses.
Our art direction brought the concept to life with bold gradients and modern typography, symbolizing the fluidity, energy, and diversity of this generation.
*Although the campaign wasn’t selected, I’m proud of the creative approach and the thoughtful strategy we developed and presented.
Skills
Art Direction
Branding
Campaign Strategy
#TrueConnections Campaign
Client: Durex
Year: 2024
Freelance collaboration
My role: art direction, branding, and digital strategy
The challenge
Durex USA sought a new way to engage with Gen Z during their 2024 brand reposition. The brief called for a social-first campaign targeting 18-25 year-olds, encouraging emotional connections and meaningful engagement. The task was to create a social-first campaign.
The solution
Collaborating with a great team at an agency in South-Carolina (under NDA), I helped develop #TrueConnections with Durex. Drawing from insights into Gen Z’s values—authenticity, inclusivity, and emotional awareness— I proposed a campaign that emphasized real conversations about identity, relationships, and personal empowerment. Key elements included:
- Interactive Content Series: Q&A sessions, myth-busting videos, influencer collaborations, and engaging social media challenges.
- Educational and Relatable Messaging: Designed to resonate with Gen Z’s appetite for honest, inclusive, and visually engaging content.
- Expanded Campaign Elements: Virtual lounges with experts, newsletters, and eye-catching OOH
activations at college campuses.
Our art direction brought the concept to life with bold gradients and modern typography, symbolizing the fluidity, energy, and diversity of this generation.
*Although the campaign wasn’t selected, I’m proud of the creative approach and the thoughtful strategy we developed and presented.
Skills
Art Direction
Branding
Campaign Strategy
Welcome! I'm Larissa, art director and digital designer based in Berlin (DE).
With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.
Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.
Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design
Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)
Contact me
via email, on LinkedIn or Instagram. ←
Clients
Festival des Hauts Plateaux, Convelio, Antler FR, Gladia, Norphé, Vitavalia, Keyban, VINCI Immobilier Conseil, Ayah Brands, Becoeco, Jjivanamaya, Anne Demeulemester, OFF Festival, Total Energies, JF Lazartigue, Woodeum, Opera Garnier, and Freedom Maven.
Agency collaborations
Adveris Paris, Bronx Agency, Next Momentum and Brandorphine
Former employees
VINCI Immobilier(FR), Desdoigts et Associés(FR), Crowd.Digital (BCN) and Milk&Cookies (BE)
Welcome! I'm an art director and digital designer based in Berlin (DE).
With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.
Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.
Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design
Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)
Contact me
via email, on LinkedIn or Instagram. ←
Clients
Festival des Hauts Plateaux, Convelio, Antler FR, Gladia, Norphé, Vitavalia, Keyban, VINCI Immobilier Conseil, Ayah Brands, Becoeco, Jjivanamaya, Anne Demeulemester, OFF Festival, Total Energies, JF Lazartigue, Woodeum, Opera Garnier, and Freedom Maven.
Agency collaborations
Adveris Paris, Bronx Agency, Next Momentum and Brandorphine
Former employees
VINCI Immobilier(FR), Desdoigts et Associés(FR), Crowd.Digital (BCN) and Milk&Cookies (BE)