Client: ESKA
Year: 2019
Made at: Desdoigts et Associés
My role: art direction and mooboard of video, moodboard and design of packaging and OOH assets
The need
Art direction and OOH design for salon materials, packaging, presentation videos, and others. The most important thing for ESKA is to show to its clients the quality of its materials (paper and carton) as well as all the possibilities and techniques of printing that they offer.
The solution
Inspired by the one and only, Ellsworth Kelly— we took an art direction in which oragnic forms would play an important role in showing clients all kinds of printing techniques (embossing, gloss, cut-out, etc). We wanted the materials and techniques to have a main focus so for the layout design we opted for something more minimal that would maintaining readability all while following the codes of the brand.
Skills
Art Direction
Branding
Packaging
I'm a Costa Rican art director
and digital designer specialised in
branding, UI/UX, graphic &
motion design, and social media.
My job is to help brands step up their online game.
How? Well, by creating content to use across all digital platforms, running A/B tests, imagining brand identities that resonate with their audience or just crafting websites that feel like a breeze to use... I'm here to turn their needs and ideas into efficient and coherent experiences.
Based in Berlin, working on a freelance basis.
Clients:
Festival des Hauts Plateaux, Convelio, Antler FR, Adveris Paris, Gladia, Vitavalia, Keyban, VINCI Immobilier, VINCI Immobilier Conseil, Bronx Agency, Next Momentum, Brandorphine, Ayah Brands, Becoeco, Jjivanamaya, Freedom Maven, and others.
2023