larissa ayón —

ESKA

Back in 2019, we had the privilege of collaborating with ESKA, a pioneering sustainable solid board maker. They approached us with a twofold challenge: crafting a captivating concept for their presentation video and revamping their website. Working closely with the art director, we embarked on a creative and challenging journey.

To ensure a seamless integration between the video and their services, we used packaging design. Our goal was to showcase ESKA's diverse printing techniques in an innovative and visually striking manner. Drawing inspiration from the organic forms that define the renowned artist Ellsworth Kelly, we crafted packaging that encapsulated the essence of ESKA's creativity and commitment to sustainability. This thinking would also inspire the art direction of the product photography on ESKA’s website.

art direction 2019

←back

The redesigned website served as the perfect digital canvas to display ESKA's exceptional products and services. We carefully curated an aesthetic that harmonized with their brand identity, combining sleek design elements with a touch of natural beauty. This seamless blend not only captured the attention of visitors but also provided a user-friendly experience that effortlessly guided clients throughout their experience discovering the brand, its values, mission and services.

Together, our collaboration with ESKA resulted in a captivating presentation video and a modern website that mirrored the company's values and aspirations. By infusing the spirit of Ellsworth Kelly's organic shapes into our creative process, we paid homage to both the artist's legacy and ESKA's commitment to innovation and sustainability.

You can visit the website here←

↑

ESKA

Along with the art director, we created a colorful universe for ESKA to showcase

all of their good quality materials, color variety, and the different printing techniques they offer.

For more inspiration, we created ESKA Gallery. A place where you could
get packaging inspiration, information about their future and former salons, and others.

Welcome! I'm Larissa, art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

Clients
Festival des Hauts Plateaux, Convelio, Antler FR, Gladia, Norphé, Vitavalia, Keyban, VINCI Immobilier Conseil, Ayah Brands, Becoeco, Jjivanamaya, Anne Demeulemester, OFF Festival, Total Energies, JF Lazartigue, Woodeum, Opera Garnier, and Freedom Maven.

Agency collaborations
Adveris Paris, Bronx Agency, Next Momentum and Brandorphine

Former employees
VINCI Immobilier(FR), Desdoigts et Associés(FR), Crowd.Digital (BCN) and Milk&Cookies (BE)

Welcome! I'm an art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

← go back to homepage