Back in 2019, we had the privilege of collaborating with ESKA, a pioneering sustainable solid board maker. They approached us with a twofold challenge: crafting a captivating concept for their presentation video and revamping their website. Working closely with the art director, we embarked on a creative and challenging journey.
To ensure a seamless integration between the video and their services, we used packaging design. Our goal was to showcase ESKA's diverse printing techniques in an innovative and visually striking manner. Drawing inspiration from the organic forms that define the renowned artist Ellsworth Kelly, we crafted packaging that encapsulated the essence of ESKA's creativity and commitment to sustainability. This thinking would also inspire the art direction of the product photography on ESKA’s website.
art direction 2019
The redesigned website served as the perfect digital canvas to display ESKA's exceptional products and services. We carefully curated an aesthetic that harmonized with their brand identity, combining sleek design elements with a touch of natural beauty. This seamless blend not only captured the attention of visitors but also provided a user-friendly experience that effortlessly guided clients throughout their experience discovering the brand, its values, mission and services.
Together, our collaboration with ESKA resulted in a captivating presentation video and a modern website that mirrored the company's values and aspirations. By infusing the spirit of Ellsworth Kelly's organic shapes into our creative process, we paid homage to both the artist's legacy and ESKA's commitment to innovation and sustainability.
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