larissa ayón —

Lazartigue

While at Desdoigts et Associés, I got the opportunity of working on a big project for JF Lazartigue, a renowned all-vegan and natural beauty and hair product brand. The mission? To revitalize and redesign the brand. Although under new ownership, the brand's commitment to its values and dedication to quality remained unchanged.

This ambitious rebranding was meant to give JF Lazartigue a fresh identity, aligned with its new goals and aspirations. The result was a stunning transformation that captured the vegan/botanical and sustainable essence of the brand while also reflecting its evolution. From the choice of ingredients for its products to the new color palette, to the packaging design, every aspect was carefully considered to ensure a harmonious blend of innovation, nature, and beauty.

branding and packaging 2018 - 2019

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creative research

final project

The effort invested in the rebranding of Lazartigue was recognized and celebrated when the project got a prestigious gold position at the Grand Prix Stratégies du design 2020. This was a great example of a successful fusion of art direction and strategic design, resulting in a brand identity that resonates with customers and industry experts.

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Lazartigue

creative research

Welcome! I'm Larissa, art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

Clients
Festival des Hauts Plateaux, Convelio, Antler FR, Gladia, Norphé, Vitavalia, Keyban, VINCI Immobilier Conseil, Ayah Brands, Becoeco, Jjivanamaya, Anne Demeulemester, OFF Festival, Total Energies, JF Lazartigue, Woodeum, Opera Garnier, and Freedom Maven.

Agency collaborations
Adveris Paris, Bronx Agency, Next Momentum and Brandorphine

Former employees
VINCI Immobilier(FR), Desdoigts et Associés(FR), Crowd.Digital (BCN) and Milk&Cookies (BE)

Welcome! I'm an art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

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