While at Desdoigts et Associés, I got the opportunity of working on a big project for JF Lazartigue, a renowned all-vegan and natural beauty and hair product brand. The mission? To revitalize and redesign the brand. Although under new ownership, the brand's commitment to its values and dedication to quality remained unchanged.
This ambitious rebranding was meant to give JF Lazartigue a fresh identity, aligned with its new goals and aspirations. The result was a stunning transformation that captured the vegan/botanical and sustainable essence of the brand while also reflecting its evolution. From the choice of ingredients for its products to the new color palette, to the packaging design, every aspect was carefully considered to ensure a harmonious blend of innovation, nature, and beauty.
branding and packaging 2018 - 2019
The effort invested in the rebranding of Lazartigue was recognized and celebrated when the project got a prestigious gold position at the Grand Prix Stratégies du design 2020. This was a great example of a successful fusion of art direction and strategic design, resulting in a brand identity that resonates with customers and industry experts.