As lead motion designer of the in-house agency of VINCI Immobilier, my main mission was to work alongside the marketing department to create videos for social media (youtube, facebook and sponsored Instagram stories, google max) as well as for internal communication on new features on the new website.
Throughout the process, I collaborated closely with all the teams on the marketing department, understanding their vision and requirements, and translating them into visual storytelling. This involved concept development, storyboarding, animation, and post-production, all while adhering to brand guidelines, maintaining a consistent visual language and working with short deadlines.
motion design 2020-2023
Videos for a 'Google Max performance' campaign
Sponsored content for Instagram
Videos created for the national campaigns of 2021 and 2023.
(The 2021 video campaign was shown as a sponsorised ad on YouTube with over 210.000 views)
The social media videos played a crucial role in promoting services and initiatives to a wider audience. Whether it was showcasing new residential projects, commercial spaces, or highlighting the company's involvement in sustainable development, the videos aimed to inspire interest and drive engagement among viewers.
Series of videos created for a facebook and Instagram sponsored campaign.
The aim is to promote all projects on different regions of FR.
Videos announcing the new features of the recently redesigned 'clients page'
With COVID-19 the company needed to adapt its way for clients to sign contracts, and so they decided to digitalize the entire process. These videos were created to communicate that to our internal and external clients.
Series of 31 videos for YouTube called 'Les Clés'. The main purpose of these videos was to create a more engaging content with tips for clients on how to choose, buy, decorate and re-sell their house.
By leveraging my skills as a motion designer, I played a vital role in enhancing VINCI Immobilier's digital presence, promoting their projects, and effectively communicating key messages to both external audiences and internal stakeholders.