Client: ALMA Aromatherapy
Year: 2020 - 2021
Freelance project
My role: art direction, moodboard and web design
The need
Alma Aromatherapy, a small business specializing in therapeutic essential oils, needed a website overhaul to replace a generic Shopify theme. The goal was to improve the user experience and reflect the brand’s essence, creating an inviting space for both shopping and learning.
The solution
The redesign focused on creating a soothing, harmonious UI that mirrored the brand’s natural and therapeutic qualities. I curated a soft color palette and elegant typography to enhance the brand’s identity, while the user-friendly layout allowed seamless navigation between shopping and educational content. This holistic design approach helped Alma better engage with its audience and reflect its values. The blog page served as a second access to the website and offered ALMA a unique way to connect with clients while also taking care of them.
Skills
Art Direction
UI/UX
I'm a Costa Rican art director
and digital designer specialised in
branding, UI/UX, graphic &
motion design, and social media.
My job is to help brands step up their online game.
How? Well, by creating content to use across all digital platforms, running A/B tests, imagining brand identities that resonate with their audience or just crafting websites that feel like a breeze to use... I'm here to turn their needs and ideas into efficient and coherent experiences.
Based in Berlin, working on a freelance basis.
Clients:
Festival des Hauts Plateaux, Convelio, Antler FR, Adveris Paris, Gladia, Vitavalia, Keyban, VINCI Immobilier, VINCI Immobilier Conseil, Bronx Agency, Next Momentum, Brandorphine, Ayah Brands, Becoeco, Jjivanamaya, Freedom Maven, and others.
2023
