JF Lazartigue, a renowned all-vegan and natural beauty and hair product brand.
In 2019 Lazartigue needed to revitalize and redesign the brand. Although under new ownership, the brand's commitment to its values and dedication to quality remained unchanged. This ambitious rebranding was meant to give JF Lazartigue a fresh identity, aligned with its new goals and aspirations. Done while at Desdoigts et Associés.

creative research

final results

The effort invested in the rebranding of Lazartigue was recognized and celebrated when the project got a prestigious gold position at the Grand Prix Stratégies du design 2020. This was a great example of a successful fusion of art direction and strategic design, resulting in a brand identity that resonates with customers and industry experts.

2023

JF Lazartigue, a renowned all-vegan and natural beauty and hair product brand.

In 2019 Lazartigue needed to revitalize and redesign the brand. Although under new ownership, the brand's commitment to its values and dedication to quality remained unchanged. This ambitious rebranding was meant to give JF Lazartigue a fresh identity, aligned with its new goals and aspirations.

Done while at Desdoigts et Associés.

creative research

The result?  A transformation that captured the vegan/botanical and sustainable essence of the brand while also reflecting its evolution. From the choice of ingredients for its products to the new color palette, to the packaging design, every aspect was carefully considered to ensure a harmonious blend of innovation, nature, and beauty.

Lazartigues rebranding was recognized with a prestigious gold position at the Grand Prix Stratégies du design 2020.