Creative research — packaging
Creative research — image treatment
Lazartigue — Rebranding & packaging
→ open project description
Creative research — packaging
Creative research — image treatment
Client: Lazartigue
Year: 2018-2019
Made at: Desdoigts et Associés
My role: branding and packaging design
The need
To revamp and redesign the brand. Although under new ownership, the brand's commitment to its values and dedication to quality remained unchanged, and that needed to be shown with the new brand strategy and visual identity.
The solution
A transformation mixing minimalism with nature, that captured the vegan/botanical and sustainable essence of the Lazartigue while also reflecting its evolution. Every aspect was carefully considered to ensure a harmonious blend of innovation, nature, and beauty; but most importantly, to resonate with its ethically conscious clientele.
— All the effort invested in the rebranding of Lazartigue was recognized when the project got a prestigious gold position at the Grand Prix Stratégies du design 2020.
Skills
Art Direction
Branding & Identity
Packaging
I'm a Costa Rican art director
and digital designer specialised in
branding, UI/UX, graphic &
motion design, and social media.
My job is to help brands step up their online game.
How? Well, by creating content to use across all digital platforms, running A/B tests, imagining brand identities that resonate with their audience or just crafting websites that feel like a breeze to use... I'm here to turn their needs and ideas into efficient and coherent experiences.
Based in Berlin, working on a freelance basis.
Clients:
Festival des Hauts Plateaux, Convelio, Antler FR, Adveris Paris, Gladia, Vitavalia, Keyban, VINCI Immobilier, VINCI Immobilier Conseil, Bronx Agency, Next Momentum, Brandorphine, Ayah Brands, Becoeco, Jjivanamaya, Freedom Maven, and others.
2023