– THE SPACE IS VIRGIN TERRITORY
Rebranding project with campaign strategy…
The goal for this rebranding was to give the brand a fresh and contemporary look that would resonate with modern audiences, and with it came the campaign “Space is Virgin territory”. This campaign aimed to open the doors of the Virgin Galactic spaceport, making information and experiences easily accessible to the public through a range of immersive technologies such as virtual reality (VR), augmented reality (AR), simulators, interactive talks, and more.
Virgin Galactic's upcoming initiative, offering space tourism at €450,000, will have global implications and environmental considerations. Despite the limited accessibility, the "Space is Virgin territory" campaign aims to engage the curious and highlight the significance of space exploration for humanity and the planet.
The event at their New Mexico spaceport will provide a unique opportunity for people to explore spaceships, converse with pilots, and experience virtual space journeys, fostering a broader understanding of space exploration.