ESKA, a sustainable solid board maker
Brand design for OOH assets such as material for salons, invitations, goodies, and presentation video. The goal was to show clients the quality of ESKA materials and printing techniques.
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Client: Vitavalia
Year: 2024
Freelance project
My role: art direction, brand identity and packaging design
The need
Logo and brand identity for a premium all natural food supplement brand for seniors (55-70 year old). Vitavalia means vitality and life and this needed to be shown on the branding.
The solution
Since this is an all natural brand focusing on natural vitamins, plants, and minerals— I created a brand identity that reflected vitality and nature, using a green color palette and organic motifs to evoke freshness and rejuvenation.
The design is minimal and accessible, with clear typography to suit the target audience. The brand aims to bring nature closer to everyday life, restoring health and energy to its clients while maintaining an elegant, user-friendly aesthetic.
— The organic motifs were created with AI.
Skills
Art Direction
Branding & Identity
Packaging
AI
I'm a Costa Rican art director
and digital designer specialised in
branding, UI/UX, graphic &
motion design, and social media.
My job is to help brands step up their online game.
How? Well, by creating content to use across all digital platforms, running A/B tests, imagining brand identities that resonate with their audience or just crafting websites that feel like a breeze to use... I'm here to turn their needs and ideas into efficient and coherent experiences.
Based in Berlin, working on a freelance basis.
Clients:
Festival des Hauts Plateaux, Convelio, Antler FR, Adveris Paris, Gladia, Vitavalia, Keyban, VINCI Immobilier, VINCI Immobilier Conseil, Bronx Agency, Next Momentum, Brandorphine, Ayah Brands, Becoeco, Jjivanamaya, Freedom Maven, and others.
2023
