larissa ayón

Client: Vitavalia
Year: 2024
Freelance project
My role: art direction, brand identity and packaging design

The need
Logo and brand identity for a premium all natural food supplement brand for seniors (55-70 year old). Vitavalia means vitality and life and this needed to be shown on the branding.

The solution
Since this is an all natural brand focusing on natural vitamins, plants, and minerals— I created a brand identity that reflected vitality and nature, using a green color palette and organic motifs to evoke freshness and rejuvenation.

The design is minimal and accessible, with clear typography to suit the target audience. The brand aims to bring nature closer to everyday life, restoring health and energy to its clients while maintaining an elegant, user-friendly aesthetic.

— The organic motifs were created with AI.

Skills
Art Direction
Branding & Identity
Packaging
AI

Welcome! I'm Larissa, art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

Clients
Festival des Hauts Plateaux, Convelio, Antler FR, Gladia, Norphé, Vitavalia, Keyban, VINCI Immobilier Conseil, Ayah Brands, Becoeco, Jjivanamaya, Anne Demeulemester, OFF Festival, Total Energies, JF Lazartigue, Woodeum, Opera Garnier, and Freedom Maven.

Agency collaborations
Adveris Paris, Bronx Agency, Next Momentum and Brandorphine

Former employees
VINCI Immobilier(FR), Desdoigts et Associés(FR), Crowd.Digital (BCN) and Milk&Cookies (BE)

Welcome! I'm an art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

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