larissa ayón

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ESKA
Website art direction

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open project description

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Client: ESKA
Year: 2019-2020
Made at: Desdoigts et Associés
Website: eska.com
My role: art direction and moodboard

The need
ESKA’s old website had three main issues: confusing navigation, difficulty communicating their services and products, and a missed opportunity to build client loyalty. Also, the presentation of their offerings wasn’t visually appealing to clients.

The solution
We developed a new photography art direction that highlighted ESKA's beautifully crafted and sustainable packaging. The revamped website greatly improved navigation, making it user-friendly and visually engaging, creating a seamless experience for clients. To create deeper connections, we added an inspiration/blog page, sharing collaborations and showcasing their expertise in a more approachable way.

Skills
Art Direction

Welcome! I'm Larissa, art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

Clients
Festival des Hauts Plateaux, Convelio, Antler FR, Gladia, Norphé, Vitavalia, Keyban, VINCI Immobilier Conseil, Ayah Brands, Becoeco, Jjivanamaya, Anne Demeulemester, OFF Festival, Total Energies, JF Lazartigue, Woodeum, Opera Garnier, and Freedom Maven.

Agency collaborations
Adveris Paris, Bronx Agency, Next Momentum and Brandorphine

Former employees
VINCI Immobilier(FR), Desdoigts et Associés(FR), Crowd.Digital (BCN) and Milk&Cookies (BE)

Welcome! I'm an art director and digital designer based in Berlin (DE).

With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. I focus on helping seed and early-stage startups connect with people in an authentic way that looks and feels great.

Over the past 7 years I've worked in advertising agencies, design studios, in-house agencies, startups and long term missions as a freelancer as well.

Skills
Art Direction
UI/UX
Graphic Design
Branding & Identity
Digital strategy
Motion design

Languages
Spanish (native)
English (native)
French (C2)
German (B2)
Portuguese (B1)

Contact me
via email, on LinkedIn or Instagram. ←

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